Does the color blue make you feel calm and relaxed? Does a yellow room make you feel anxious? Interior designers as well as artists believe that color affects feelings, moods, and emotions. Now, even psychologists have affirmed that indeed colors significantly induce some chemical changes in the brain.
Colors bring forth a form of communication that can be used to convey a message, influence mood, and induce other psychological reactions, and this is why whether in arts or in house painting, you need to consider the color you will be having.
Sir Isaac Newton discovered that pure white light has separating colors when it passes through a prism, and each color is made up of a wavelength. Years later, they discovered that certain colors can be mixed to come up with a new shade of color until the color theory was made. Although there is only a little research about color psychology, it still has a great influence in different fields.
What are the psychological effects of color?
What are the colors that affect the subjective experience? Do certain colors have universal meanings? What effects can they have on our minds and bodies?
Colors in the red spectrum such as red, orange, yellow, and their shades are considered warm colors. These colors evoke emotions like warmth, comfort, while others believe they also evoke feelings of hostility and anger. In contrast, colors in the blue spectrum including purple, blue, and green are believed to be cool colors. They are known as calm colors but also evoke feelings of indifference and sadness.
Colors are also used for therapy. In fact, many ancient cultures and civilizations have practiced chromotherapy, especially in China and Egypt. In this treatment, the following is believed:
- Indigo – these shades are believed to alleviate skin issues
- Yellow – yellow and its shades are believed to purify the body and stimulate some nerves
- Blue – shades of blue are used to treat certain illnesses and soothe some pain
- Orange – orange shades are thought to increase energy and heal the lungs
- Red – are believed to stimulate the mind and body and increase blood circulation
Although there are scientists who are skeptical about color theory and therapy, even the business industry has utilized color theory to attract customers. The following are the modern perceptions about certain effects of colors on humans and their minds:
Black colors are associated with negative things. For instance, people who wear black are believed to be bereaved.
Red colors are associated with stamina, and therefore used in sports events and other athletic activities
Blue colors in streetlights, according to anecdotal evidence, are said to reduce crimes.
Other research and anecdotal evidence have proven that certain colors also affect human performance because of how it affects feelings and emotions.
It is also important to take note that how colors affect the human mind depends on several factors like perception, culture, and tradition.
So, what is the bottom line? An ample amount of research has been made that proved the influence of colors on our emotions and feelings, but more research is still needed to have a profound understanding of color psychology.